Released on: March 5, 2008, 5:56 am

Press Release Author: Adriana Iordan / Association of Shareware Professionals

Industry: Software

Press Release Summary: Indiana, IN USA - March 4, 2008 - The Association of
Shareware Professionals, ASP, the leading trade organization for Independent
Software Developers and Vendors since 1987, announces its 2008 strategy as well as
the newly elected officers and volunteers to promote software authors and the
try-before-you-buy market throughout the year. In 2008 the association continues to
increase its business support provided to members, with additional know-how sharing
opportunities, free tools and an open communication network.

Press Release Body:
"Our association is committed to drive our members' business forward and raise the
industry standards, two objectives that govern our 2008 strategy and executive team
selection. All board members, officers and collaborators are chosen based on their
background and on their commitment to share knowledge of the industry and experience
towards the advancement of try-before-you-buy software, as an alternative to
conventional retail software", says Mike Dulin, President of the ASP. "Most of them
have been with ASP for a number of years and come with valuable insight on the
shareware software industry", adds Mike Dulin.

ASP has been raising software industry standards since 1987 by providing its members
with useful, professional content and business know-how support. To implement the
2008 strategy, the ASP has elected 4 officers and 8 collaborators with relevant
experience in running and caring for software commerce enterprises, including all of
the following aspects: development, security, sales, software e-commerce,
marketing, web marketing, public relations, affiliate marketing, customer service,
event management, and sales consultancy for software authors.

The new ASP executive team, led by the managing board according to the established
mission of upfront support to the try-before-you-buy market, is focusing on the
following in 2008: quality content and resources development, providing ideas
exchange opportunities with key speakers and within the ASP community, establishing
mutually profitable relations between its members, and will offer free or discounted
software which will help to grow more efficient and mature software businesses.

The newly apointed ASP officers and staff are Mike Dulin (President), Ed Pulliam
(Vice President), Fred Clabuesch (Treasurer), Dennis Reinhardt (Secretary), and the
valuable collaborators are Rich Holler (Executive Director), Don Waterfield
(Technical webmaster), Jerry Stern (ASPects editor), Dexter Bell (Sergeant at Arms),
Sheila Manning (Events Coordinator), Adriana Iordan (Marketing & Public Relations
Manager), Oliver Grahl (PAD/PADGen Support), Andrei Belogortseff (ASP Downloads Site
Manager).

To find out more about membership, volunteer, or sponsorship opportunities for the
Association of Shareware Professionals please visit the association official web
page: www.asp-shareware.org.
* * *
Note for editors

ASP 2008 officers:

President Mike Dulin has been with ASP since 1997. He owns SharewareJunkies.com and
NewestShareware.com newsletter and website. Among other things, he has interviewed
many of the leaders of the shareware industry. Find out more on
www.sharewareradio.com and www.sharewarejunkies.com.

Vice President Ed Pulliam, ASP member since 2000. He owns OUISoft and is specialized
in software marketing, including affiliate marketing. Find out more on
www.ouisoft.com.

Treasurer Fred Clabuesch, for the sixth year. He is the Safer Downloads Project
Manager and the owner of SigmaTech Software. Find out more on www.sigma-tech.com.

Secretary Dennis Reinhardt, author of SpamAI and DialogDevil. He is the ASP's
contact on trademark registrations and he is also in charge with the ASP's website
which will soon be re-launched. Find out more on www.dair.com.

ASP 2008 collaborators:

Executive Director Rich Holler, a shareware author for almost 20 years and an ASP
active member since 1991. He has worked with ZDNet for their Compuserve-based forums
and their online customer service team and as sales representative for SimTel
Bandwidth Services. Rich was also responsible for the original idea that resulted in
the industry-standard PAD system.

Technical webmaster Don Waterfield, Senior Programmer and Analyst with Aqumix Inc.
He has been in the industry for 12 years and owns Plan1Host.com, a hosting and
on-demand programming company. Find out more on www.plan1host.com.

ASPects editor since 1997 Jerry Stern. He has provided computer consultancy for the
past 17 years and he specializes in system configuration and security. He also runs
two PAD download sites: www.softwarekb.com and www.wordperfect.org and a software
blog at www.startupware.com.

Sergeant at Arms Dexter Bell first started programming in the late 70's and has an
extensive international background. He now runs The Utility Factory, the makers of
FileBoss. Find out more on www.theutilityfactory.com.

Events Coordinator Sheila Manning has been involved with the ASP since 2003 as
Welcome Committee Chair, Events Coordinator, Projects Coordinator, and Vice
President.

Marketing & Manager Public Relations Adriana Iordan has over 5 years experience in
online marketing. Currently Web marketing Manager at Avangate, an e-commerce
provider for software authors, she specializes in internet marketing services and
website analysis for the software industry. Find out more on www.avangate.com.

PAD/PADGen Support Oliver Grahl started his own software business in 1996 developing
an application for online cost control, desktop utilities, an add-on for Outlook
Express, the information manager SnippetCenter, and the PDF Annotator. Find out more
on http://www.grahl-software.com

ASP Downloads Site Manager Andrei Belogortseff has been involved in the shareware
industry for the past 16 years. He runs WinAbility Software Corporation, a producer
of Windows utilities and security software. Find out more on www.winability.com.

* * *
About ASP
Founded in 1987, the Association of Shareware Professionals (ASP) is an
international organization with over 1200 members and is dedicated to promoting the
understanding of shareware software industry through advocacy, standards, research
and technology. It offers rich information on how to start and grow a software
business, from development to marketing and customer service, as well as
personalized advice. ASP also functions as a liaison between shareware authors,
microISVs, beginners and leaders, distributors and marketers facilitating contacts
and sharing experience. For more information on the Association of Shareware
Professionals, please go to www.asp-shareware.org.

Web Site: http://www.asp-shareware.org

Contact Details: For PR related information, please contact:
Adriana Iordan
Marketing & PR Manager
Association of Shareware Professionals
Phone: +31 20 890 8080
Email: publicrelations@asp-shareware.org

For membership related information, please contact:
Mike Dulin,
President of the ASP
president@asp-shareware.org


Association of Shareware Professionals
313 South Harmony Drive
Janesville, WI USA 53545
Website: www.asp-shareware.org.